Executive Summary:
Even with multiple obstacles preventing a fully search engine optimized website; such as a website with 90% of the user content behind a web-based client portal, restrictive website coding preventing many modifications, and limited online advertising budget; Digital Mob was able to use focused on-page content optimization, well-researched page titles and meta description & keyword tags, and innovative content writing through blog posting, to raise the keyword rankings for the 30 most relevant, high traffic keywords* from showing in the 6-7th page of search results to showing in the top 8 search results on the first page of Google.
TABCOnTheFly.com launched in 2012 and began their partnership with Digital Mob in 2013. When the client came to us, their website was receiving less than 500 unique visitors each month, with less than 20% coming from organic search results, and the majority of visitors to the website were existing customers.
Methodology:
After completing a thorough analysis of the website and the company’s online presence, our team decided on a targeted approach using curated blog content and ensuring that all of the existing public content on the website utilized the most relevant high-traffic keywords.
On-Page Optimizations:
During our initial analysis of the website, we found that even though the website contained over 120 webpages, only 17 of those webpages were accessible to the public and Google’s web crawlers. We did not have much content to work with initially, but we spent time creating the most relevant page titles and reorganizing the content on the page to have relevant headings and subheadings. After optimizing the content on each of these pages, we ensured that the meta descriptions and keyword tags included the most relevant keywords using our predetermined keyword research.
Blog Post Content Writing:
While we worked on optimizing the existing pages on the website, we also focused on finding areas of the website where we could add additional content. Since the client did not want to add many extra pages to the main website, our team created a blog for the website and a blog posting topic schedule focused around the keywords we identified in our keyword research. The client wrote content for us to optimize and publish to the blog and through publishing blog posts 5-6 times a month for their industry, the number of visitors coming to the website from search engines through the blog posts increased significantly over the first 9 months of our partnership and continued to grow.
